About the course
In cooperation with The Better Sales Company, the VVCS Academy provides the sales & communication course.
This commercial course is suitable for the ambitious (former) professional footballer who possesses qualities such as perseverance, persuasiveness, goal-orientation, empathy in combination with good communicative and analytical skills. After this programme, you can start as an account manager in the business world.
This programme will also give you the tools you need in everyday life to communicate effectively with people in your own environment.
This short well-organised training course is given once a year on seven evenings from February to May. You also arrange a short work experience placement at a company in your own network, where you can experience how commerce works in practice. It is a practical programme that also involves a lot of training.
Modules and meetings
Where and when.
The meetings take place at Better Meetings in Zeist, from 18:30 to 21:00, walk-in with food from 17:45. The dates for 2025 are:
| evening 1 | 28 January2025 |
| evening 2 | 11 February2025 |
| evening 3 | 4 March 2025 |
| evening 4 | 18 March 2025 |
| evening 5 | 1 April 2025 |
| evening 6 | 15 April 2025 |
| evening 7 | 6 May 2025 |
The investment
The investment amounts to € 995. As a VVCS member, you are entitled to a 10% subsidy (refund).
Training completed, and then?
The VVCS can further help you find the job that suits you. In addition, The Better Sales Company also has a large network of companies that would like to get in touch with you for the next step in your career. Give us a call and we’ll get to work with you.
| Meeting I | Introduction to Sales & Communication- what does the profession entail? In this session, you will get an idea of the profession and about the different functions there are in the field of Sales & Communication. |
| Meeting II | Conversation – how do you go about it? On this evening, you will be introduced to the seven steps of an effective sales conversation. |
| Meeting III | Preparation and opening – How do you bring the client into your story? You learn to put yourself in the customer’s head and connect to the customer’s world when opening your conversation. |
| Meeting IV | Needs assessment – what does the client need? Using a number of conversation techniques, we teach you to make a professional inventory of the wishes and needs of the client. |
| Meeting V | Presenting with Impact – how do you sell your product? On this evening we will teach you to give a presentation of your offer which will have a positive impact on the choice of the the customer’s choice. |
| Meeting VI | Dealing with resistance – what if the customer objects? We give you tools to stay calm and reassure the customer with the right questions and arguments to reassure them. |
| Meeting VII | Negotiation and certification – what if the client wants better terms? On this evening, you will learn how to engage in conversation about this and negotiate a good result for both parties to negotiate a good result.. |
Robin Pröpper
What the commerce course has given me is that I (think I) understand the basics of commerce. Listening, summarising and questioning are important in this and can be used in every conversation. I was also given tools to lead the conversation and this too can be useful in an everyday conversation, but also in commerce. I really like the way the lessons are taught because they are given on location. The group is small so a lot of attention is given to everyone and you get both theory and practice directly. Please keep teaching with the same enthusiasm because we all found it a successful course!
Jordy Bruijn
The training has given me several things, for example, I can keep and take direction in a conversation.Learned to ask open questions and which open questions I should ask.Non-verbal communication was also covered.All in all, I learned a lot about communicating.Personally, I like it when training is not too long.This training was perfect. Meeting in Zeist was also ideal, both from Nijmegen and Amsterdam it was easy to do. I would also recommend this course because you really learn to have conversations in a proper way.
Lucas Woudenberg
The course has given me a better understanding of commerce/sales.The ‘basic’ tricks of the trade both in terms of theory and practice.This course is small-scale.You learn quickly in a small group while enjoying some food beforehand.Suitable times can be arranged in consultation.The combination of theory and practice is very instructive.The possible choice of a number of internship days also helps.It gives you a good insight into commerce. This set-up is great.
Barry Maguire
The course has given me good tools on how to conduct an interview and its structure.I took the step of walking with companies.Everything is directly applicable in practice and also shows you that you don’t need a 4-year degree.
Rens van Eijden
As a result of this training, I now have a better understanding of the profession of commerce.Moreover, I have gained tools and structure to conduct/lead conversations at all sorts of levels, both private and business.This programme is much broader than just the field of commerce. During your career, you will meet many people. Journalists, trainers, directors, sponsors and supporters. After taking this course, you can be a lot more aware and take more control in important conversations. Once again, I would like to thank you for your enthusiasm, the mirror you showed and the knowledgeable lessons.
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